Because you deserve better than generic.
Buying a generic mattress is fine. But you don’t want to settle for fine. In fact, generic one-size-fits-all mattresses only account for 27% of people’s feel preferences. What about the other 73%? By trying to meet the needs of everyone, these mattresses are actually not ideal for anyone. It’s called the myth of average.
Your needs are your specific needs.
You know yourself better than anyone else. And what you know is that you have unique preferences and needs - whether it be your favorite food, the clothing brands that fit the best, or how you like to unwind after a long day.
The same is true for sleep. You know if you sleep on your side. You know if you get too hot at night. And you know if you have back pain in the morning. Finding a mattress that is customized and matched properly to these needs is incredibly important for a good night’s sleep.
You try to customize everything else in your life.
From your clothing style, to the type of coffee you order at your neighborhood cafe, to what TV shows you binge watch after work. The list could go on and on.
Every day you make choices, and these choices build around your unique personality to create your unique life. But there’s one thing that has never been customized before, and that’s your mattress. Why would you want to spend a third of your day on something generic and so off the shelf? Bring your mattress and your sleep up to speed with the rest of your world.
